Before: the original resume
JORDAN RIVERA
Chicago, IL | [email protected] | (555) 010-4477 | linkedin.com/in/jordanrivera-example
SUMMARY
Analyst with 5 years of experience working with data and reports. Hard worker and team player.
EXPERIENCE
Data Analyst, Brightline Retail Group, Chicago, IL (Mar 2022 - Present)
- Responsible for weekly sales reports for regional managers
- Built dashboards in Tableau
- Wrote SQL queries to pull data from the warehouse
- Worked on a project to look at customer churn; found that late deliveries were a big driver (churn went down 12% after the fix)
- Helped the marketing team with test results
Operations Analyst, Lakeshore Logistics, Evanston, IL (Jun 2019 - Feb 2022)
- Tracked delivery KPIs in Excel
- Automated a daily report with Python, saving about 6 hours a week
- Trained 4 new analysts
- Worked with warehouse managers on inventory issues
Customer Service Associate, Northside Books, Chicago, IL (2017 - 2019)
- Helped customers, handled returns, ran the register
EDUCATION
B.S. Economics, University of Illinois Chicago, 2019
SKILLS
SQL, Excel, Tableau, Python (pandas), PowerPoint, A/B tests, Google Analytics
The job posting
Senior Marketing Data Analyst
Fernwood Outdoor Co. (fictional example company) - Remote, US
About the role
Fernwood is a fast-growing outdoor gear brand selling online and through 40 retail stores. We're hiring a Senior Marketing Data Analyst to help our marketing team understand what's working, run better experiments, and spend smarter.
What you'll do
- Own marketing performance reporting and build self-serve dashboards in Tableau
- Design and analyze A/B tests across email, paid media and our website
- Build customer segmentation and churn/retention analyses to guide lifecycle campaigns
- Partner with marketing, e-commerce and finance stakeholders to define KPIs
- Write clean, efficient SQL; automate recurring analysis in Python
- Present findings and recommendations to leadership
What you bring
- 4+ years in analytics, ideally marketing or e-commerce analytics
- Expert SQL and strong Tableau (or Looker) skills
- Experience with experimentation and statistical analysis
- Python (pandas) for analysis and automation
- Experience with dbt or marketing attribution is a plus
- Clear communicator who can turn data into a story
Pay: $105,000 - $125,000 per year
After: tailored resume 54% → 81% match
Jordan Rivera
Data Analyst | Marketing & Customer Analytics, SQL, Tableau, A/B Testing
Chicago, IL | [email protected] | (555) 010-4477 | linkedin.com/in/jordanrivera-example
Summary
Data analyst with 5+ years of experience turning retail and operations data into decisions. Builds Tableau dashboards and SQL queries that business teams use every week, analyzes A/B test results for marketing, and led a customer churn analysis that identified late deliveries as a key driver; the fix cut churn by 12%. Automates recurring reporting in Python and explains findings clearly to non-technical stakeholders.
Skills
Analytics: SQL, A/B testing, Customer churn analysis, KPI reporting, Google Analytics
Tools: Tableau, Python (pandas), Excel, PowerPoint
Experience
Data Analyst — Brightline Retail Group, Chicago, ILMar 2022 – Present
- Led a customer churn analysis that identified late deliveries as a key driver; the resulting fix reduced churn by 12%.
- Build Tableau dashboards and own weekly sales performance reporting for regional managers.
- Write SQL queries against the data warehouse to answer business questions.
- Analyze A/B test results for the marketing team and share recommendations.
Operations Analyst — Lakeshore Logistics, Evanston, ILJun 2019 – Feb 2022
- Automated a daily KPI report with Python, saving about 6 hours of manual work per week.
- Tracked delivery KPIs in Excel and partnered with warehouse managers to resolve inventory issues.
- Trained 4 new analysts on reporting processes and tools.
Customer Service Associate — Northside Books, Chicago, IL2017 – 2019
- Assisted customers, processed returns and handled register operations.
Education
B.S. Economics — University of Illinois Chicago2019
Cover letter
October 16, 2026
Re: Senior Marketing Data Analyst — Fernwood Outdoor Co.
Dear Fernwood Outdoor Co. team,
I'm applying for the Senior Marketing Data Analyst role. For five years I've helped retail and logistics teams see what's working by turning raw data into dashboards, test readouts and clear recommendations, which is the work you describe for Fernwood's marketing team.
At Brightline Retail Group I led a customer churn analysis that pointed to late deliveries as a major reason customers left. Acting on that finding reduced churn by 12%. I also analyze A/B test results for our marketing team and build the Tableau dashboards and weekly sales reports our regional managers rely on, so defining KPIs with stakeholders is part of my routine.
Before that, at Lakeshore Logistics, I automated a daily KPI report in Python and saved about six hours of manual work every week, and I trained four new analysts. I write SQL to pull and shape data from our warehouse, and I enjoy finding the simplest way to answer a question well.
Fernwood's mix of e-commerce and retail stores is a setting where careful testing and retention analysis pay off quickly. I'd welcome the chance to talk about how I could help your team run better experiments and spend smarter.
Sincerely,
Jordan Rivera
Match report
What we changed
- Rewrote the summary around marketing and customer analytics, the focus of this role.
- Moved your churn result (12% reduction) to the top so recruiters see your strongest outcome first.
- Used the posting's own terms (KPI reporting, A/B testing, dashboards) where your experience matches them.
- Grouped skills into Analytics and Tools and put the posting's must-haves first.
- Shortened the customer service role to one line so the page stays focused.
Honest gaps
- dbt (listed as a plus)
- Marketing attribution (listed as a plus)
- Customer segmentation (a core duty; not shown in your resume)
Tips for this application
- If your churn project involved segmenting customers, say so in the application form; segmentation is a core duty here.
- Prepare a two-minute story about the churn analysis: the question, how you found the cause, and the 12% result.
- If you have any hands-on dbt experience, add it honestly; it's a plus for this team.