Account executive resume keywords

We counted the skills in 2,050 open account executive job postings from 142 employers, including Toast, Cloudflare and Stripe. The ones employers ask for most are sales (98% of postings), quota attainment (41%) and prospecting (37%). 82% of the postings mention AI, though often in the company's description rather than as a skill the job needs.

Top skills and tools in account executive postings

#KeywordShare of postings
1sales 98%
2quota attainment 41%
3prospecting 37%
4marketing 32%
5Salesforce 28%
6SaaS 28%
7negotiation 28%
8customer success 25%
9forecasting 23%
10go-to-market 20%
11partnerships 18%
12CRM 18%
13MEDDIC 15%
14sales pipeline 15%
15product roadmap 15%
16onboarding 15%
17enterprise sales 14%
18contract negotiation 13%
19procurement 13%
20retail 12%
21outside sales 11%
22customer experience 10%
23payments 9%
24business development 9%
25analytics 8%
26campaign management 8%
27point of sale 7%
28compliance 7%
29account management 7%
30observability 7%

Share of the 2,050 postings whose description names the skill (plurals and common spellings, such as “JS” and “JavaScript”, count as one).

Soft skills employers mention

communication · 14%collaboration · 11%self-starter · 11%ownership · 10%presentation skills · 9%leadership · 9%decision making · 8%cross-functional · 7%creativity · 5%

Show these through results in your bullets (“led a team of six”) rather than listing them as adjectives.

How to use these keywords on your account executive resume

  1. Start with the posting, not this list. These are averages across 2,050 jobs; the one you're applying for has its own priorities. Use this page to spot common gaps, then match the specific posting.
  2. Name skills the way employers do. If you use “sales”, “quota attainment” and “prospecting”, write those exact words. Applicant tracking systems and recruiters search for them, and a close synonym can be missed.
  3. Put each skill in a bullet that shows a result. Naming marketing inside a bullet about what you achieved with it, with a number where you can, is stronger than listing it alone in a skills section.
  4. Add only what's true. If you've worked with “marketing”, “Salesforce” and “SaaS” but your resume doesn't say so, add it. If you haven't, leave it out: interviews expose padded resumes quickly.

How these numbers are calculated

Every figure comes from open account executive job postings on MANY Hired, imported from employers' own career pages. For each posting we pick out the skills, tools, certifications and qualifications its description names, then count how many postings ask for each one. A job counts as account executive by its title. Updated October 28, 2026.