MANY Hired

Product manager resume keywords

We counted the skills in 1,213 open product manager job postings from 231 employers, including ServiceNow, Elastic and Brex. The ones employers ask for most are product roadmap (79% of postings), product management (55%) and product strategy (33%). 73% of the postings mention AI, though often in the company's description rather than as a skill the job needs.

Top skills and tools in product manager postings

#KeywordShare of postings
1product roadmap 79%
2product management 55%
3product strategy 33%
4sales 29%
5go-to-market 26%
6marketing 26%
7compliance 23%
8UX 18%
9analytics 18%
10shipping 17%
11APIs 17%
12A/B testing 16%
13machine learning 16%
14automation 16%
15PRD 14%
16prototyping 13%
17onboarding 13%
18partnerships 12%
19SaaS 11%
20payments 10%
21customer experience 10%
22observability 9%
23product marketing 8%
24LLMs 8%
25B2B 7%
26KPIs 7%
27customer success 7%
28user research 6%
29dashboards 6%
30billing 6%

Share of the 1,213 postings whose description names the skill (plurals and common spellings, such as “JS” and “JavaScript”, count as one).

Soft skills employers mention

cross-functional · 22%leadership · 17%ownership · 12%communication · 9%collaboration · 8%analytical skills · 5%reporting · 3%

Show these through results in your bullets (“led a team of six”) rather than listing them as adjectives.

How to use these keywords on your product manager resume

  1. Start with the posting, not this list. These are averages across 1,213 jobs; the one you're applying for has its own priorities. Use this page to spot common gaps, then match the specific posting.
  2. Name skills the way employers do. If you use “product roadmap”, “product management” and “product strategy”, write those exact words. Applicant tracking systems and recruiters search for them, and a close synonym can be missed.
  3. Put each skill in a bullet that shows a result. Naming sales inside a bullet about what you achieved with it, with a number where you can, is stronger than listing it alone in a skills section.
  4. Add only what's true. If you've worked with “sales”, “go-to-market” and “marketing” but your resume doesn't say so, add it. If you haven't, leave it out: interviews expose padded resumes quickly.

More about product manager jobs

Resume keywords for other jobs

How these numbers are calculated

Every figure comes from open product manager job postings on MANY Hired, imported from employers' own career pages. For each posting we pick out the skills, tools, certifications and qualifications its description names, then count how many postings ask for each one. A job counts as product manager by its title. Updated October 28, 2026.