Sales development representative (SDR) resume keywords
We counted the skills in 464 open sales development representative (SDR) job postings from 107 employers, including Samsara, Airwallex and Block. The ones employers ask for most are sales (94% of postings), prospecting (60%) and marketing (53%). 77% of the postings mention AI, though often in the company's description rather than as a skill the job needs.
Top skills and tools in sales development representative (SDR) postings
| # | Keyword | Share of postings |
|---|---|---|
| 1 | sales | 94% |
| 2 | prospecting | 60% |
| 3 | marketing | 53% |
| 4 | Salesforce | 43% |
| 5 | business development | 38% |
| 6 | campaign management | 28% |
| 7 | quota attainment | 23% |
| 8 | CRM | 23% |
| 9 | cold calling | 21% |
| 10 | go-to-market | 20% |
| 11 | SaaS | 17% |
| 12 | Sales Navigator | 16% |
| 13 | onboarding | 16% |
| 14 | sales pipeline | 14% |
| 15 | ZoomInfo | 13% |
| 16 | automation | 9% |
| 17 | KPIs | 9% |
| 18 | manufacturing | 9% |
| 19 | payments | 9% |
| 20 | customer experience | 9% |
| 21 | lead generation | 9% |
| 22 | B2B | 8% |
| 23 | partnerships | 8% |
| 24 | customer success | 7% |
| 25 | SaaS sales | 7% |
| 26 | logistics | 7% |
| 27 | fraud prevention | 6% |
| 28 | cybersecurity | 6% |
| 29 | MEDDIC | 6% |
| 30 | sales operations | 6% |
Share of the 464 postings whose description names the skill (plurals and common spellings, such as “JS” and “JavaScript”, count as one).
Soft skills employers mention
communication · 20%leadership · 13%coaching · 13%collaboration · 9%mentoring · 8%cross-functional · 7%ownership · 7%self-starter · 7%creativity · 6%team player · 4%
Show these through results in your bullets (“led a team of six”) rather than listing them as adjectives.
Languages
German · 5%
How to use these keywords on your sales development representative (SDR) resume
- Start with the posting, not this list. These are averages across 464 jobs; the one you're applying for has its own priorities. Use this page to spot common gaps, then match the specific posting.
- Name skills the way employers do. If you use “sales”, “prospecting” and “marketing”, write those exact words. Applicant tracking systems and recruiters search for them, and a close synonym can be missed.
- Put each skill in a bullet that shows a result. Naming Salesforce inside a bullet about what you achieved with it, with a number where you can, is stronger than listing it alone in a skills section.
- Add only what's true. If you've worked with “Salesforce”, “business development” and “campaign management” but your resume doesn't say so, add it. If you haven't, leave it out: interviews expose padded resumes quickly.
More about sales development representative (SDR) jobs
Resume keywords for other jobs
- Software engineer resume keywords
- Sales resume keywords
- Director and VP resume keywords
- Account executive resume keywords
- Operations resume keywords
- Retail resume keywords
- Marketing resume keywords
- Product manager resume keywords
- Solutions engineer and architect resume keywords
- Finance and accounting resume keywords
- Machine learning and AI engineer resume keywords
- Program and project manager resume keywords
- Legal and compliance resume keywords
- Manufacturing resume keywords
- Cybersecurity resume keywords
- DevOps and site reliability resume keywords
- Engineering manager resume keywords
- Technician resume keywords
- Partnerships resume keywords
- Supply chain and logistics resume keywords
- Account manager resume keywords
- Hardware and electrical engineer resume keywords
- Customer success manager resume keywords
- Recruiter resume keywords
How these numbers are calculated
Every figure comes from open sales development representative (SDR) job postings on MANY Hired, imported from employers' own career pages. For each posting we pick out the skills, tools, certifications and qualifications its description names, then count how many postings ask for each one. A job counts as sales development representative (SDR) by its title. Updated October 28, 2026.