Account manager resume keywords

We counted the skills in 515 open account manager job postings from 112 employers, including Deliveroo, Adyen and Pinterest. The ones employers ask for most are sales (76% of postings), account management (50%) and marketing (39%). 66% of the postings mention AI, though often in the company's description rather than as a skill the job needs.

Top skills and tools in account manager postings

#KeywordShare of postings
1sales 76%
2account management 50%
3marketing 39%
4partnerships 28%
5upselling 27%
6customer success 25%
7onboarding 22%
8product roadmap 20%
9negotiation 20%
10customer experience 20%
11SaaS 20%
12go-to-market 19%
13forecasting 17%
14payments 15%
15Salesforce 14%
16client relations 14%
17business development 13%
18quota attainment 12%
19communications 11%
20CRM 11%
21campaign management 10%
22KPIs 10%
23project management 9%
24procurement 9%
25enterprise sales 8%
26APIs 8%
27prospecting 8%
28automation 7%
29B2B 7%
30troubleshooting 7%

Share of the 515 postings whose description names the skill (plurals and common spellings, such as “JS” and “JavaScript”, count as one).

Soft skills employers mention

cross-functional · 18%leadership · 16%collaboration · 12%communication · 12%ownership · 9%reporting · 8%creativity · 7%self-starter · 4%

Show these through results in your bullets (“led a team of six”) rather than listing them as adjectives.

How to use these keywords on your account manager resume

  1. Start with the posting, not this list. These are averages across 515 jobs; the one you're applying for has its own priorities. Use this page to spot common gaps, then match the specific posting.
  2. Name skills the way employers do. If you use “sales”, “account management” and “marketing”, write those exact words. Applicant tracking systems and recruiters search for them, and a close synonym can be missed.
  3. Put each skill in a bullet that shows a result. Naming partnerships inside a bullet about what you achieved with it, with a number where you can, is stronger than listing it alone in a skills section.
  4. Add only what's true. If you've worked with “partnerships”, “upselling” and “customer success” but your resume doesn't say so, add it. If you haven't, leave it out: interviews expose padded resumes quickly.

How these numbers are calculated

Every figure comes from open account manager job postings on MANY Hired, imported from employers' own career pages. For each posting we pick out the skills, tools, certifications and qualifications its description names, then count how many postings ask for each one. A job counts as account manager by its title. Updated October 28, 2026.