Marketing resume keywords

We counted the skills in 1,275 open marketing job postings from 258 employers, including Verkada, Brex and Compass. The ones employers ask for most are marketing (89% of postings), campaign management (48%) and sales (45%). 65% of the postings mention AI, though often in the company's description rather than as a skill the job needs.

Top skills and tools in marketing postings

#	Keyword	Share of postings
1	marketing	89%
2	campaign management	48%
3	sales	45%
4	product marketing	36%
5	go-to-market	34%
6	communications	22%
7	partnerships	21%
8	product roadmap	21%
9	B2B	20%
10	analytics	20%
11	demand generation	16%
12	A/B testing	16%
13	automation	14%
14	attribution	12%
15	paid social	12%
16	social media	11%
17	budgeting	10%
18	performance marketing	10%
19	CRM	10%
20	onboarding	10%
21	SaaS	9%
22	Salesforce	9%
23	KPIs	9%
24	customer segmentation	9%
25	account-based marketing	8%
26	lifecycle marketing	8%
27	retail	8%
28	brand marketing	8%
29	sales enablement	7%
30	project management	7%

Share of the 1,275 postings whose description names the skill (plurals and common spellings, such as “JS” and “JavaScript”, count as one).

Soft skills employers mention

leadership · 19%cross-functional · 14%reporting · 10%ownership · 9%communication · 8%collaboration · 6%

Show these through results in your bullets (“led a team of six”) rather than listing them as adjectives.

How to use these keywords on your marketing resume

Start with the posting, not this list. These are averages across 1,275 jobs; the one you're applying for has its own priorities. Use this page to spot common gaps, then match the specific posting.
Name skills the way employers do. If you use “marketing”, “campaign management” and “sales”, write those exact words. Applicant tracking systems and recruiters search for them, and a close synonym can be missed.
Put each skill in a bullet that shows a result. Naming product marketing inside a bullet about what you achieved with it, with a number where you can, is stronger than listing it alone in a skills section.
Add only what's true. If you've worked with “product marketing”, “go-to-market” and “communications” but your resume doesn't say so, add it. If you haven't, leave it out: interviews expose padded resumes quickly.

More about marketing jobs

Resume keywords for other jobs

How these numbers are calculated

Every figure comes from open marketing job postings on MANY Hired, imported from employers' own career pages. For each posting we pick out the skills, tools, certifications and qualifications its description names, then count how many postings ask for each one. A job counts as marketing by its title. Updated October 28, 2026.