Graphic designer resume keywords

We counted the skills in 134 open graphic designer job postings from 76 employers, including The New York Times, Brex and Scopely. The ones employers ask for most are marketing (59% of postings), campaign management (50%) and typography (37%). 57% of the postings mention AI, though often in the company's description rather than as a skill the job needs.

Top skills and tools in graphic designer postings

#KeywordShare of postings
1marketing 59%
2campaign management 50%
3typography 37%
4Figma 33%
5animation 28%
6design systems 24%
7Adobe Creative Suite 22%
8social media 21%
9visual design 20%
10brand marketing 18%
11illustration 18%
12branding 18%
13communications 17%
14product marketing 17%
15graphic design 16%
16Illustrator 15%
17After Effects 13%
18prototyping 13%
19product design 12%
20motion graphics 12%
21copy editing 11%
22UX 10%
23content design 10%
24video editing 10%
25partnerships 10%
26Photoshop 9%
27product strategy 8%
28generative AI 8%
29accessibility 8%
30A/B testing 8%

Share of the 134 postings whose description names the skill (plurals and common spellings, such as “JS” and “JavaScript”, count as one).

Soft skills employers mention

leadership · 20%cross-functional · 16%collaboration · 14%communication · 13%creativity · 10%ownership · 10%reporting · 7%documentation · 7%attention to detail · 7%mentoring · 4%

Show these through results in your bullets (“led a team of six”) rather than listing them as adjectives.

Languages

Polish · 7%

How to use these keywords on your graphic designer resume

  1. Start with the posting, not this list. These are averages across 134 jobs; the one you're applying for has its own priorities. Use this page to spot common gaps, then match the specific posting.
  2. Name skills the way employers do. If you use “marketing”, “campaign management” and “typography”, write those exact words. Applicant tracking systems and recruiters search for them, and a close synonym can be missed.
  3. Put each skill in a bullet that shows a result. Naming Figma inside a bullet about what you achieved with it, with a number where you can, is stronger than listing it alone in a skills section.
  4. Add only what's true. If you've worked with “Figma”, “animation” and “design systems” but your resume doesn't say so, add it. If you haven't, leave it out: interviews expose padded resumes quickly.

How these numbers are calculated

Every figure comes from open graphic designer job postings on MANY Hired, imported from employers' own career pages. For each posting we pick out the skills, tools, certifications and qualifications its description names, then count how many postings ask for each one. A job counts as graphic designer by its title. Updated October 28, 2026.